Eggoz: Redefining Farm Fresh Eggs in India as a startup

Eggoz: Redefining Farm Fresh Eggs in India

When it comes to everyday nutrition, eggs are a household item across India. But have you ever simply think if the eggs you buy are truly fresh and safe? For years, 95% of the eggs in India were sold loose in open markets, without any branding or quality checks. These eggs often came from unhygienic farms, laid by hens fed with chemicals and antibiotics, and were already 10–15 days old by the time they reached your kitchen. That’s the gap Eggoz decided to fix.

The Story Behind Eggoz

Founded in 2017, by three IIT graduates, Eggoz was born out from a simple observation: India consumes more than 40 crore eggs daily, yet quality and freshness were being ignored. Consumers were unknowingly eating stale, chemically produced eggs that often carried the infamous “Ande Waali Smell.”

The founders wanted to change this and prove that farm fresh eggs do exist. With this mission, they set up poultry farms and make good product out of it in India.

What Makes Eggoz Different?

100% Herbal Feed: Hens are given natural, herbal feed—absolutely free from chemicals and antibiotics.

24-Hour Freshness: Eggs are delivered within 24–48 hours of being laid, unlike loose eggs which may be 10+ days old.

10+ Safety Checks: Every egg undergoes rigorous testing to ensure hygiene and nutrition.

No “Ande Waali Smell”: Eggoz eggs are clean, fresh, and free from the unpleasant odor associated with loose eggs.

Signature Orange Yolk: Due to the healthy diet of the hens, the yolk naturally turns a rich orange color—a symbol of freshness and superior nutrition.

Turning Weakness into Strength

Initially, producing such high-quality eggs increased costs, making it hard to compete with local sellers. But Eggoz cleverly turned this challenge into a strength. They began marketing the orange yolk as proof of quality and health benefits. Consumers immediately noticed the difference and were happy to pay 1.5x more for premium, healthier eggs.

This unique positioning helped Eggoz grow rapidly, building consumer trust and creating a new standard in India’s poultry industry.

Growth and Impact

From a small idea in 2017, Eggoz has now become a brand trusted by millions of Indian households. In fact, the company clocked over ₹130 crore in revenue last year, solely from selling eggs.

By focusing how eggs are produced, packaged, and delivered, Eggoz is not just selling food—it’s building a healthier future for India.

Eggoz’s Mission

At its core, Eggoz is committed to providing the right nutrition, straight from the farm to your plate. With every egg, the company ensures freshness, safety, and the highest quality—so that consumers can enjoy eggs with pure, nutritious, and farm fresh.

If you care about what goes on your plate, it’s time to move beyond open, unhygienic eggs and choose Eggoz—the eggs you can trust.

Also You can share your experiences with Eggoz at info@xproverse.com.